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The story of DrAI

Once upon a time, there was a young PhD student, who wanted to know how the society around us influences the way we think about different things.

The contemporary literature did not have a clear answer. So, he went back to the classics, and read and read and read.

At the same time, there was another PhD student, who wanted to know how the context influences market exchange.

The contemporary literature did not have a clear answer. So, he went back to the classics, and read and read and read.

These PhD students were surrounded by learnt professors, who had read the same classics, and had figured out things that no one else had before. They developed unique ideas that challenged our thinking.

Fortunately, one of these professors shared the interests of the PhD students, with an additional interest in the formation of public opinion, communications, logic of text, and computer-aided content analysis. Naturally, he had a high proficiency of statistics and knew how to code. His passion was to code an algorithm that would help him to see what the public thinks and how a computer could know that from any textual data without the need for teaching the machine to analyze every unique context.

The professor joined the forces with the two PhD students. The first one helped him to advance the codebase with novel ideas. The second one helped him to understand how the algorithm could be relevant (read: revolutionary) for understanding the business environment. Embedded with decades of academic knowledge, the program was able to provide interesting insight faster and more accurately than any other commercially available solution. To be honest, you don’t need a PhD to realize that this is super important for decision makers.

In February 2020, they decided to leave their day jobs and cofounded DrAI. They felt that the solution should be available for everyone. The team started providing services to all organizations that were interested in learning about what people think – from marginalized youth in Europe to politically active US voters. As taking any actions requires the understanding of what people think, it was more challenging to identify companies who were not interested in their offering than actually finding them and closing deals.

The team had developed an algorithm that worked better than any other solution that the customers had seen before. The PhD students (now seasoned-academics-turned-into-entrepreneurs) and the professor (now fulltime-entrepreneur) were happy seeing that years of reading had paid off with a great impact to the society. They realized that they made lives of thousands of people easier by implanting their knowledge in the algorithm that worked without any effort needed from the customer side.

Thanks to DrAI, while reading classics is recommended, not everyone needs to do that.


Miika Vähämaa

CEO & Research Director, Co-founder

Dr. Miika Vähämaa, CEO, holds a Ph.D. in Social Psychology from the University of Helsinki. He has a background in academic research and has also worked as a business consultant, a journalist and a university lecturer as well. Miika yearns for understanding how the society around us influences the way we think about different things. And that is what lead him to co-found DrAI a couple of years down the line. As Research Director and CEO, his experience in advanced textual analysis techniques and statistical analysis is crucial and enables DrAI to meet its clients' expectations and goals. For any partnership or integration project, please contact Miika directly.


Mark West

Chief Science Officer, Co-founder

Dr. Mark West, Chief Science Officer, holds a Ph.D. in communication research from the University of North Carolina's Hussman School of Journalism and Mass Communication. He has over thirty years of experience in both academic research and in communication and technical research. Mark is the author of five books and numerous peer-reviewed articles on the interface between computers and communication, including two books on the computer analysis of textual material. His dissertation on public opinion and the US War in Vietnam won two international awards. Mark's early involvement in artificial intelligence, and his interest in the role of language in the creation of meaning, led him to co-found DrAI. As a CSO, Mark works on new algorithmic solutions to the most pressing communication problems involved in understanding what is being said, and meant, about businesses in an increasingly competitive environment. Please, feel free to contact him if you have a question about how to discover what your clients really think about your firm, what the public thinks about your offerings and your brand.

Samuli Tiilikainen

Chief Operating Officer

Samuli, COO, studied computer sciences at the University of Tampere, Finland.He is an experienced leader in B2B and B2C business. Prior to DrAI, Samuli has worked as a product manager in distribution and delivery solutions for 6 years. Samuli is interested in technology and in AI capabilities for business.
As COO at DrAI, Samuli ensures that all the daily operations run smoothly. He collaborates with DrAI integration (SaaS) partners and B2B clients to ensure the impeccable speed and accuracy of all DrAI activities.Thanks to his experience and personal interest in the latest technology, he has a hands-on understanding of what retailers, e-tailers and technology companies need. Get in touch with Samuli if you wanna work at DrAI.

Joseph Modi

Regional Leader, East Africa

Joseph Modi is a young entrepreneur that that started quite early in his entrepreneurial journey in Nairobi. His passion for business and entrepreneurship enabled him to participate in competitions where he landed a scholarship at Centonomy Entrepreneur, a renown entrepreneurship institution in Nairobi. Having studied Business Administraton and Management at Daystar University, he has been able to acquire practical skills that aid him in the world of business. Besides that, Joseph has some significant amount of knowlege and experience in finance and digital marketing. He has been providing financial services to organizations and over the past few years, Joseph has managed social media accounts for several organizations and helped them gain visibility and convert leads into customers.
You can contact Joseph by mail at P.O. Box: 76693-00508, NAIROBI, KENYA.

Anne Delgoulet

Content & Relationship Manager

Anne, Content and Relationship Manager, has graduated with a Master's degree in Business Management from Neoma Business School, Rouen, France. She has a background in business administration and event management for associations and non-profit organizations. Interested by societal topics - among which the formation of public opinion - Anne has found her way to DrAI's team. After successfully interning as a Growth Hacker, Anne stepped up and took charge of DrAI's marketing content and external communication, including clients' relations. If you need customer support in French or Spanish, she is the one you will talk to. Get in touch with her for interviews and features requests.

Ainomaija Mikola

Junior Data Analyst

Ainomaija Mikola, Junior Data Analyst, is a master’s student in Politics and Communications in the University of Helsinki. Her bachelor’s degree focused on intersectional politics and bordering. Prior to DrAI Ainomaija has worked in customer service and as the head of communications and events in her student organization. She also has a lot of experience working with international customers. Ainomaija’s knowledge on communications and analytics as well as her excitement for learning new things brought her to DrAI.

Leevi Kangas

Key Account Manager

Leevi Kangas works as an account manager at DrAI. His tasks include, among many other things, client relationships and running different projects. Leevi’s strenghts are his problem solving and analytical skills. He wants to succeed in making cooperation with DrAI the best possible experience for the client. Leevi is currently studying politics and communication at the University of Helsinki and has previously worked in IT management and education.

Vera Jegorenkov

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